How to apply
- Register an account.
- Start your entry (save it in-progress).
- Submit your entry to be in the running.
For any questions, please contact us at awardssupport@smeeandford.co.uk or visit our FAQ page.
START YOUR ENTRYIt’s an increasingly crowded sector with thousands of legacy campaigns – how does yours stand out from the pack? What makes it resonate with your prospective donor audience? Does it reset the standard for legacy messaging? Does it use traditional communication methods in an outstanding way, or refresh an established charity brand? Tell us why your legacy campaign is best in class!
This award recognises a campaign that gives an outstanding example of donor awareness and engagement, creativity, and internal collaboration. It should show clear impact on gifts, pledges, and public perception.
Judges will be particularly interested in entries that break new ground and take the sector forward. Please show achievements over the last 12–18 months.
Eligibility
Open to charity professionals working in or with legacy giving teams. All sizes of charity can enter – please include your legacy team size and legacy income total for the preceding year. Charities may enter in partnership with an external third party (not mandatory). Please include up to three visual examples or links to illustrate your entry.