Legacy Campaign of the Year (Income Under 3m)

Due to the significant popularity of this category, entries have been split based on 2023 legacy income, under and over £3 million to ensure that both larger and smaller income charities can be recognised for their effort and skill, and judged alongside their charity peer group.

It’s an increasingly crowded sector – so why and how does your legacy campaign stand out from the pack? What makes it sing out to your donor audience? Does it reset the standard for legacy messaging? Does it use traditional comms methods in an outstanding way, or refocus and refresh an older charity brand? Tell us why your legacy campaign is the best in class for 2025!

This award will recognise:

This award will recognise a best-in-class legacy campaign that provides an outstanding example of donor awareness and engagement, cross-charity working and internal colleague buy-in, creativity, impact on number of gifts and new pledges generated, increased positive attention from press & the general public.

Judges will be particularly interested in:

Judges will be particularly interested in entries that feature a campaign that breaks new ground and takes the sector forward. You will be asked to demonstrate your achievements over the last 12-18 months, with evidence up to the awards entry deadline.

Eligibility

This award is open to charity professionals working in or with legacy giving teams.

In this category charities may choose to enter in partnership with an external third party (non-charity) who they worked with on this project (not mandatory)

Please include up to 3 visual examples /links or images to illustrate your entry.