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Legacy Campaign of the Year

How to apply

  1. Register an account.
  2. Start your entry (save it in-progress).
  3. Submit your entry to be in the running.

Best of luck!

For any questions, please contact Jamie Hawkins or 0333 1504 936


It’s an increasingly crowded sector – so why and how does your Legacy Campaign stand out from the pack? What makes it sing out to your donor audience? Does it reset the standard for legacy messaging? Does it use traditional comms methods in an outstanding way, or refocus and refresh an older charity brand? Tell us why your Legacy Campaign is the best in class for 2024!

This award will recognise:

This award will recognise a best-in-class legacy campaign that provides an outstanding example of donor awareness and engagement, cross-charity working and internal colleague buy-in, creativity, impact on number of gifts and new pledges generated, increased positive attention from press & the general public.

Judges will be particularly interested in:

Judges will be particularly interested in entries that feature a campaign that breaks new ground and takes the sector forward. You will be asked to demonstrate your achievements over the last 12-18 months, with evidence up to the awards entry deadline.


This award is open to charity professionals working in or with legacy giving teams.

In this category charities may choose to enter in partnership with an external third party (non-charity) who they worked with on this project (not mandatory)

Please include up to 3 visual examples /links or images to illustrate your entry.


Reveal why your entry raises the bar for legacy campaigns in the UK and reveal its strategic goals.


Explain how your campaign is accessible, motivating and engaging for the public and your charity colleagues.


Give clear measurable data on how your creative legacy campaign has met and exceeded the goals of the charity.

Legacy Campaign of the Year


To find out more

For entry enquiries, contact contact Jamie Hawkins on 0333 1504 936 or delegate@smeeandford.co.uk