Winners 2024

Click the tabs below to reveal the winning projects and organisations per category.

Best Creative Partner to the Legacy Sector

WINNER: Consider Creative Ltd, Legacy fundraising with the NSPCC and Shelter

HIGHLY COMMENDED: Catsnake: The Story Agency,  Adaptive Acquisition

Finalists:

• Burnt Tree Studios, Royal air force benevolent fund DRTV
• Flourish Direct Marketing Ltd, Flourish - Creating Successful Legacy Sector Campaigns For Over 15 Years

Best Free Will Service

WINNER: Alzheimer's Society, Will to Remember

Finalists:

• Dogs Trust, Dogs Trust X Octopus Legacy
• Midlands Air Ambulance Charity, Midlands Air Ambulance Charity's Free Will Writing Service
• RSPCA Legacy Marketing Team, Free Will-writing Service

Best Legal Partner to the Legacy Sector

WINNER: Shakespeare Martineau LLP, Empowering charities to maximise the gifts they receive

Finalists:

• Britton and Time Solicitors, Community Wills Sussex and Partners
• Foot Anstey LLP, Putting charities at the heart of our support
• Wilsons Solicitors LLP, Best Legal Partner to the Legacy Sector

Best Start-up Legacy Programme

WINNER: Canal & River Trust, Legacy programme launch

HIGHLY COMMENDED: CAMFED International, The Multiplier Club

Finalists:

• Blood Cancer UK, Establishing an effective legacy fundraising programme
• Community Wills Sussex and Partners, Rockinghorse Children's Charity
• HorseWorld, Building a legacy first culture through storytelling
• Imperial Health Charity, Building a legacy programme for a hospital charity
• NHS Charities Together, Legacy programme development and national campaign

Best Strategic Will Provider 2024

WINNER: Digilegal, Make a Will Online

HIGHLY COMMENDED: Farewill, Strategic Will Provider

Finalists

• Irwin Mitchell, Partnerships Team, Private Client Services
• Octopus Legacy (formerly known as Guardian Angel), Free will writing service - online, over the phone and in person
• Squiggle Consult, Squiggle (.Me/Instruct/Consult)

Digital Innovation in Legacy Giving

WINNER: Shelter, the National Campaign for Homeless People Limited, Multi-channel digital legacy marketing campaign with a test and learn approach

HIGHLY COMMENDED: Octopus Legacy (formerly known as Guardian Angel), 2023 Marketing Campaigns

Finalists:

• Blind Veterans UK, Back to basics: a cause-led approach

Excellence in Dealing with a Contested Will

WINNER: Royal National Lifeboat Institution, Legacy Administration Team

HIGHLY COMMENDED: Blind Veterans UK, Collaborating for a landmark victory 

Excellence in Donor Journey & Pledger Stewardship

WINNER: Combat Stress the veterans' mental health charity,  Here for future generations

HIGHLY COMMENDED: Shelter, Legacy supporter stewardship journey

Finalists:

• British Red Cross, It's the personal touch that saves humanity
• Imperial College London, Legacy Prospect Donor Journey and the Queen's Tower Society
• Thames Hospice, Care to Remember - Helping to secure a compassionate future
• The Air Ambulance Service, Prospect Engagement Events

Excellence in Working with Lay Executors

Category Partner

WINNER: Shelter, Re-imagined Lay Executor Experience

HIGHLY COMMENDED: Royal National Lifeboat Institution, A Legacy Journey - together

Finalists:

• Blood Cancer UK, Establishing an effective legacy fundraising programme

Internal Collaboration Champions

WINNER: The Air Ambulance Service, Internal Legacy Conference

HIGHLY COMMENDED: Blind Veterans UK, Internal collaboration top down, bottom up and to the sides!

Finalists:

• Action for Children, Legacy Team
• Blood Cancer UK, Establishing an effective legacy fundraising programme
• National Trust, Internal Engagement: Inspiring a team of Storytellers
• Weldmar Hospicecare, Starring Staff
• YMCA England & Wales and YMCA Milton Keynes, Finding a successful model to undertake legacy marketing in a federated charity

Legacy Administration Team of the Year

Category Partner

WINNER: Save the Children Fund, Legacy Income Team

HIGHLY COMMENDED: Blood Cancer UK, Establishing an effective legacy fundraising programme

Finalists:

• Blue Cross, Legacy Administration Team
• British Red Cross, Tiny buy mighty - Legacy Income team at British Red Cross
• Cancer Research UK,  Legacy Management Team
• Hampshire and Isle of Wight Air Ambulance, Foot Anstey’s Legacy Administration Team
• RNLI, Legacy Administration Team

Legacy Administrator 2024

Category Partner 

WINNER: Katie Fulcher, Legacy Manager, Redwings Horse Sanctuary

HIGHLY COMMENDED: Fabian Ouchterlony, Legacy Administrator, Royal Air Force Benevolent Fund

Finalists:

• Amelia Brackley, Legacy Administrator, C A F O D
• Jhenna Mortimer, Paralegal at Foot Anstey, Hampshire and Isle of Wight Air Ambulance
• Susie Duffy, Legacy Officer, Prostate Cancer UK​

Legacy Campaign of the Year (Legacy Income Over £3m)

WINNER: RNLI, Legacy Lifeboat

HIGHLY COMMENDED: Alzheimer's Society, Nobody Asks Legacy Awareness Campaign

Finalists:

• Christian Aid, Faith Will partnership campaign
• Erskine Veterans Charity, One Day
• Flourish Direct Marketing Ltd, Legacy acquisition from a low engagement audience for Worldwide Cancer Research
• Flourish Direct Marketing Ltd, Optimising digital legacy acquisition for Crisis
• Guide Dogs, Legacy Campaign - Where will your gift lead?
• Oxfam GB, Stay in the Fight
• RAF Benevolent Fund, Part of the Heart

Legacy Campaign of the Year (Legacy Income Under £3m)

WINNER: Hospice in the Weald, All The Difference

HIGHLY COMMENDED: National Theatre, Be part of the story

Finalists: 

• NHS Charities Together, Forever thank you - legacy awareness campaign
• Royal Papworth Hospital Charity, Will You...? Campaign
• Weldmar Hospicecare, Legacy Campaign Evolution
• World Cancer Research Fund, WCRF Legacy Acquisition Campaign 2023

Legacy Fundraising Event 2024

WINNER: North West Air Ambulance Charity, Gifts in Wills Events

Finalists: 

• British Library, Annual Legacy Showcase
• Canal & River Trust, Legacy Event Programme
• Compton Care Group Limited, Wolves VIP Supporter Event
• Guide Dogs, Guide Dogs Events program: come on amazing Journey with us
• RNLI, Legacy Events Programme
• Shelter, the National Campaign for Homeless People Limited, Shelter Legacy and Community Hybrid Events 2022/23
• UNICEF UK, UNICEF UK's Summer Garden Party 2023
• Wiltshire Air Ambulance, Legacy Pledger Event

Legacy Fundraising Professional of the Year (Legacy Income Over £3m)

WINNER: Kathy Childress, Legacy Training Specialist, Christian Aid

Finalists: 

• Caroline Donald - Senior Supporter Engagement Manager (Gifts in Wills), UNICEF UK
• Katie Salisbury,  Legacies and In Memory Executive, The Air Ambulance Service
• Kim Greed, Marketing Manager, Blind Veterans UK
• Laura Wilkinson, Legacy Marketing Manager, Blood Cancer UK
• Lily Bliss, Legacy Fundraiser, C A F O D
• Terri Mclean-Bowman, Relationship Manager (Legacy Focused), Cancer Research UK

Legacy Fundraising Professional of the Year (Legacy Income Under £3m)

WINNER: Viet Anh Hua, Legacies Manager, The London School of Economics and Political Science (LSE)

Finalists: 

• Fiz Johnson, Legacy Officer, Willen Hospice
• Karen Frampton, Legacy Fundraiser, YHA (England and Wales)
• Mary Taylor Lewis, Legacy and In Memory Giving Manager, University of York

Legacy Fundraising Team of the Year

Category partner:
 

WINNER: Shelter, the National Campaign for Homeless People Limited, Shelter Legacy Fundraising Team of the Year

Finalists: 

• Action for Children, Establishing an effective legacy fundraising programme
• British Red Cross, Legacies - securing hope for those in crisis
• Woodgreen, The Pets Charity, Against the odds - how a legacy team achieved their most successful year!

Legacy Project on a Shoestring

WINNER: Hospice of St Francis, I will 1%. Campaign to raise awareness of giving through gifts in Wills

Finalists: 

• Blind Veterans UK, Redefining success - spending for quality not quantity
• BMS World Mission, Sharing abundant life with future generations
• Essex Wildlife Trust, Remember a Charity Week campaign
• Forest Holme Hospice Charity, A journey through Hospice care
• North West Air Ambulance Charity, Will you help to save lives like seven-year-old Erin's?
• Stonewall Equality, Building a brighter future for the LGBTQ+ community
• St Oswald's Hospice, 'I have, Will you?' Creating our first Gifts in Wills video.

Outstanding Partner to the Legacy Sector

WINNER: FirstClass, A FirstClass approach to bequest management

HIGHLY COMMENDED: Remember A Charity, Grow the legacy giving market by doing what no single charity can achieve on its own

Finalists: 

• Catsnake: The Story Agency, Legacy Roundtable
• Octopus Legacy (formerly known as Guardian Angel), Free will writing service - online, over the phone and in person