Winners 2025

Click on the tabs below to reveal the winning projects and organisations per category.

Best Creative Partner to the Legacy Sector


WINNER: Catsnake: The Story Agency, Catsnake and RSPB - Innovative Digital Lead Generation

Finalists:

  • Bowel Cancer UK & Lark,  Your Greatest Gift
  • Creative Clinic, Beyond Incredible & The Salters’ Company ’Giving is in our DNA’ campaigns
  • The Salvation Army and WPN Chameleon, Lasting Good Deed Campaign
Best Free Will Service


WINNER: The Brain Tumour Charity & Make a Will Online, Fill Your Will With Hope: Free Wills Service 

Finalists:

  • St Barnabas Hospice, The Introduction of Free Will Cafes
  • Weston Hospicecare, Patient Will Service
Best Legal Partner to the Legacy Sector


WINNER: Foot Anstey, Redefining Excellence in Legacy Support for Charities

Finalists:

  • Ashfords LLP, Putting Charities First Campaign
  • Hugh James, Best Legal Partner to the Legacy Sector
  • Shakespeare Martineau, Empowering charities to maximise gifts 
Best Property Partner to the Legacy Sector


WINNER: Foot Anstey, Maximising Legacy Value for Property Gifts: Strategic Solutions for Charities

HIGHLY COMMENDED: Probate.Auction,  Auction team

Best Start-up Legacy Programme


WINNER: Soil Association, Let Your Love for Nature Live On Campaign

Finalists:

  • St Barnabas Hospice Trust, The Beginning of Internal and External Awareness and Engagement
  • The Salters’ Company, Bond with Future Generations Campaign
Best Strategic Will Provider 2025


WINNER: Octopus Legacy, Going Beyond a Traditional Free Wills service

HIGHLY COMMENDED: Make a Will Online, Empowering Legacies with Strategic Edge Campaign

Finalists:

  • Bequeathed, An Evolution in Fully Advised Online Wills
  • Farewill, Best Strategic Will Provider
  • Irwin Mitchell LLP, Partnerships, Wills & Probate Team - Private Client Group
Digital Innovation in Legacy Giving


WINNER: RSPCA, Driving Digital Results with New Channels, Smart Targeting and Audience Strategies

HIGHLY COMMENDED: Macmillan & Farewill, Green Label Co-branded journey

Finalists:

  • Action for Children, Digital Legacy Innovation
  • Combat Stress, Actions of the Past: Still Impacting Veterans Today
  • East Anglian Air Ambulance, Digital Innovation to Transform Legacy Acquisition and Engagement
  • FirstClass, The evolution of the legacy management platform
Director's Award for Outstanding Legacy Manager


WINNER: Debbie Henshaw - Head of Strategic Giving, Cornwall Air Ambulance

HIGHLY COMMENDED: Michael Ross, Norwood

Finalists:

  • Rebecca Billen, Blood Cancer UK
Excellence in Donor Journey & Pledger Stewardship


WINNER: St Elizabeth Hospice, Window of Eternity Campaign

Finalists:

  • Claire House Children’s Hospice, Lottery to Legacy
  • Compton Care, Donor Journey & Pledger Stewardship
  • Essex Wildlife Trust, Bespoke Wildlife Journeys
  • North West Air Ambulance Charity, Behind the scenes: engaging supporters in our lifesaving mission
  • Julia’s House Children’s Hospice, Stewarding our Pledgers
Excellence in Working with Lay Executors


WINNER: Canal & River Trust, Legacy Administration & Beyond

Finalists:

  • RSPCA, Legacy Income Management Team - Customer Experience
  • The Gurkha Welfare Trust, Closing the Supporter Journey through Lay Executors
Internal Collaboration Champions


WINNER: Essex Wildlife Trust, Working Together for Wildlife Legacies

HIGHLY COMMENDED: National Trust, Promoting Gifts in Wills at our Places - Empowering a Team of Storytellers

Finalists:

  • Action for Children, Honouring our Heritage Campaign
  • Blood Cancer UK, Internal Engagement at Blood Cancer UK
  • Canal & River Trust, Collaborating for a successful gifts in wills programme
  • RSPCA, Internal Collaboration Champions
  • St Barnabas Hospice, The Collaboration of Fundraising and Welfare and Benefits.
  • Save the Children, Internal Collaboration Champions
Legacy Administration Team of the Year


Category Partner:


WINNER: Christian Aid, Innovating to provide Excellent Legacy Case Management

Finalists:

  • Age UK, Legacy Management and Income Team
  • Blue Cross, Legacy Administration Team of the Year
  • Midlands Air Ambulance Charity, Midlands Air Ambulance Charity’s Excellence in Legacy Administration
  • NSPCC, NSPCC Legacy Management Team
  • Save the Children, Legacy Administration Team of the year
Legacy Administrator 2025


Category Partner:


WINNER: Hayley MacNeill, Save the Children

HIGHLY COMMENDED: Carolyn Jones, The University of Liverpool

Finalists:

  • Lucy Pike, Macmillan Cancer Support
  • Dominic Gamble-Kempe, World Cancer Research Fund
  • Jayne Johnson, Samaritans
Legacy Campaign of the Year (Legacy Income Over £3m)


WINNER: Christian Aid, Faith Will Campaign

HIGHLY COMMENDED: GOOD Agency, Marie Curie’s Will Talk Campaign

Finalists:

  • Creative Clinic, Jewish Care:'Beyond Incredible’ Legacy Campaign
  • Diabetes UK and Bluefrog Fundraising, with JAA Media and DTV Group,  A World Without Diabetes: Integrated legacy recruitment
  • National Trust for Scotland (& DM Insight), National Trust for Scotland 2023 Legacy Campaign
  • The Air Ambulance Service, Gifts in Wills Week
Legacy Campaign of the Year (Legacy Income Under £3m)


WINNER: Leukaemia UK, "Thank You" DRTV Campaign

Finalists: 

  • Bowel Cancer UK & Lark, Your Greatest Gift
  • Birmingham Dogs Home, Let Your Love Live On
  • United Synagogue, Community Legacy Campaign
  • World Cancer Research Fund, Ian’s Story
Legacy Fundraising Event 2025 (Legacy Income Over £3m)

 

WINNER: National Trust, A Gift to the Future

Finalists: 

  • The RSPB, RSPB Legacy Marketing Pledger Events
  • Macmillan Cancer Support, The Old Bailey Macmillan Cancer Support Gifts In Wills Event : A unique, historic venue which pushed the boundaries
  • The Motor Neurone Disease Association, 2024 legacy events programme
  • Jewish Care, Jewish Care Legacy Roadshow
  • Oxfam, Legacy Event Relaunch - Stay in the Fight
Legacy Fundraising Event 2025 (Legacy Income Under £3m)


Category Partner:


WINNER: Canal & River Trust, Gifts in Wills Events with the Wow Factor

HIGHLY COMMENDED: Keele University, Alumni and Fundraising Team, Keele University Pioneer Reunion

Finalists: 

  • Compton Care, VIP Supporter Event
  • Julia’s House Children’s Hospice, Legacy Events Programme 2023/2024
  • The Legacy and In Memory Special Interest Group committee, Legacy and In Memory fundraising conference 2024
Legacy Fundraising Professional of the Year 


WINNER: John Coulthurst, British Red Cross

HIGHLY COMMENDED: Emma Colborne, Blue Cross

Finalists: 

  • Joanne Till, Compton Care
  • Julia Evans, Wirral Hospice St John’s
Legacy Fundraising Team of the Year


WINNER: Jewish Care, Legacy Fundraising Team

Finalists: 

  • Action for Children, Legacy Marketing Team
  • Cats Protection, Legacy Fundraising Team
  • Oxfam GB, Legacy Engagement Team
  • Mind, Legacy Fundraising Team
  • Guide Dogs, Working Better Together - Legacy Team
  • World Vision UK, Legacy Fundraising
  • VSO, Dynamic Duo Do it Again
Legacy Volunteer of the Year


WINNER: Howard Taylor, Magen David Adom UK

HIGHLY COMMENDED: Judith & Austin Brown, North West Air Ambulance Charity

Finalists: 

  • Margaret Berrill, Save the Children
Outstanding Partner to the Legacy Sector


WINNER: Farewill, Outstanding Partner to the Legacy Sector

Finalists: 

  • DM Insight, Data-led Legacy Targeting Strategies
  • Just Clear, Probate Department
  • Octopus Legacy, Octopus Legacy
  • Clearanceco, Clearanceco: Enhancing Legacies with Environmental Excellence
  • Your Catholic Legacy, Your Catholic Legacy- 10 years of outstanding partnerships