The road from interested enquirer to confirmed legacy pledger can be a long and winding one over many years or decades. The skills needed to capture and keep a donor’s interest and steward them towards a gift are extensive – and require patience, skill, and tenacity – keeping the donor’s preferences in mind throughout the whole journey.
This award will recognise:
This award will recognise excellence in building and providing an unbroken and steady donor journey from that first important touchpoint to receiving a final legacy gift legacy gift.
Judges will be particularly interested in:
Judges will be particularly interested in entries that can detail the user journey from first contact to legacy gift.
Please show your relevant measurables: number of contact points, level of engagement, % of retention, as well as the impact & effectiveness of comms methods used.
You will be asked to demonstrate your achievements over the last 12-18 months, with evidence up to the awards entry deadline.
This award is open to charity professionals working in or with legacy giving teams.