Be part of our 9-month campaign to champion the expertise, innovation and ambition in the legacy giving sector   

Partnering with Smee & Ford is your opportunity to support the legacy sector and to showcase your involvement in the future growth and development of legacy giving.  

To help keep the attendance prices as low as possible for charities, securing support from partners is essential. In return, we will work with you to understand your marketing and branding goals and help you build new connections and amplify thought leadership messages through our network.   Our experienced and talented team are fully committed to delivering high quality standards at every stage of the process, from entry campaign launch through to on-the-day delivery, offering you the opportunity to attach your brand to a best-in-class event for the sector.  

Opportunities available for 2025: 

Category partnership   

  • Align your brand with an existing category, or work with Smee & Ford to build a custom category to gain exclusive insights into the sector  
  • Join the judging panel and gain access to all entries for your category, providing in-depth insights that you won’t find anywhere else   
  • Meet with other judges to finalise the winners list   

Thought leadership [New for 2025]  

  • Benefit from the wider platform of Smee & Ford and take part in thought leadership around the awards to promote the key benefits of entering and winning and confirm your organisation’s role as a trusted partner and advisor to the legacy community  
  • Opportunities to be involved in one of the panels at the Excellence Forum and to sit alongside other industry leaders to help shape the future of legacy giving   
  • Collaborate with us to host bespoke webinar or roundtable activities to build your connections with the charity legacy sector and spotlight your expertise and knowledge  

Branding and marketing   

  • Be associated with a 9-month marketing campaign from September 2024 through to the awards ceremony in April 2025 
  • Benefit from multi-channel exposure and promotion   
  • Logo and branding on the day to ensure brand recognition on the day  

 On the day  

  •  Host your selected guests for the awards ceremony  
  • Network with your connections, or meet new faces at the Drinks Reception  
  • Trophy presentation to the winner on the stage in front of 400+ guests    

Bursary programme  

 As not all charities can access the funds to attend events such as this, we will for the 3rd year run a bursary programme. As a partner to the bursary programme, you will host a table of 5 - 10 guests and help those charities in need of your support to ensure they’re in the room  

If you would like to find out more about partnering with the Smee & Ford Legacy Giving Awards,  email David Baldock at