Digital Innovation in Legacy Giving

Long gone is Legacy Giving’s image of being a slow-paced and traditional sector. In recent years it has moved forward leaps and bounds due, in no small part to digital innovation. 

Entries for this category could spotlight the many benefits and achievements in their legacy strategy resulting from a digital innovation and give examples of the measurable difference and progress this has made for their campaign.

This award will recognise:

This award will recognise an innovative example of digital methods used successfully to achieve elements of legacy giving strategies or campaigns. The Digital innovation may include (but not restricted to) examples of digital marketing, social media, data insight, legacy websites, information on legacies or a campaign, digital training programmes, or use of Artificial Intelligence.

Judges will be particularly interested in:

Judges will be particularly interested in entries that have used a digital innovation to push the legacy sector forward, extend the reach of existing systems or technology, and/ or enables a legacy campaign to be more accessible and appealing to wider age groups of donors.

Eligibility

This award is open to charity professionals working in or with legacy giving teams.

In this category charities may choose to enter in partnership with an external third party (non-charity) who they worked with on this project (not mandatory)

Please include up to 3 visual examples /links or images to illustrate your entry.