New Category
Best Start-up Legacy Programme

How to apply

  1. Register an account.
  2. Start your entry (save it in-progress).
  3. Submit your entry to be in the running.

Best of luck!

For any questions, please contact Jamie Hawkins or 0333 1504 936


Building and launching a first legacy programme is a considerable and often daunting task for any charity . With many steps from initial idea to full launch, the considerable investment involved, and with many internal and external stakeholders to engage, educate and motivate, this award will recognise the effort, perseverance and agility needed to launch a charity’s first venture into legacy giving.

This award will recognise:

This award will recognise a best-in-class example of a successful legacy programme start-up that is in its first 3 years of launch - with evidence from the last 12-18 months. This will be an example that other charities could use as a template to motivate their team or as a guide for their own programme launch. This award is for a new (first) legacy programme at a charity.

Judges will be particularly interested in:

Judges will be particularly interested in entries that display ambition and confidence, display clear metrics on progress, and shows an effective and appropriate use of charity’s internal resource and skills. You will be asked to demonstrate your strategy, achievement and outcomes from a newly launched legacy programme (less than 3yrs since launch) with a focus on the 12-18 months up to the awards entry deadline..


This award is open to charity professionals working in or with legacy giving teams.

Please include up to 3 visual examples /links or images to illustrate your entry.


Demonstrate how you achieved your ambitious yet realistic goal with the new legacy programme.


Detail the engagement and buy-in across your charity with your new launch.


Show clear measurable data on its impact so far: e.g., number of new pledgers, legacy income pipeline and donor engagement.

Best Start-up Legacy Programme


To find out more

For entry enquiries, contact contact Jamie Hawkins on 0333 1504 936 or