SHORTLIST 2025

Click on the tabs below to reveal the shortlisted projects and organisations per category.

Best Creative Partner to the Legacy Sector

Finalists:

  • Bowel Cancer UK & Lark,  Your Greatest Gift
  • Catsnake: The Story Agency, Innovative Digital Lead Generation
  • Creative Clinic, Beyond Incredible & The Salters’ Company ’Giving is in our DNA’ campaigns
  • The Salvation Army and WPN Chameleon, Lasting Good Deed Campaign
Best Free Will Service

Finalists:

  • St Barnabas Hospice, The Introduction of Free Will Cafes
  • The Brain Tumour Charity & Make a Will Online, Fill Your Will With Hope: Free Wills Service 
  • Weston Hospicecare, Patient Will Service
Best Legal Partner to the Legacy Sector

Finalists:

  • Ashfords LLP, Putting Charities First Campaign
  • Foot Anstey, Redefining Excellence in Legacy Support for Charities
  • Hugh James, Best Legal Partner to the Legacy Sector
  • Shakespeare Martineau, Empowering charities to maximise gifts 
Best Property Partner to the Legacy Sector

Finalists:

  • Foot Anstey, Maximising Legacy Value for Property Gifts: Strategic Solutions for Charities
  • Probate.Auction,  Auction team
Best Start-up Legacy Programme

Finalists:

  • St Barnabas Hospice Trust, The Beginning of Internal and External Awareness and Engagement
  • Soil Association, Let Your Love for Nature Live On Campaign
  • The Salters’ Company, Bond with Future Generations Campaign
Best Strategic Will Provider 2025

Finalists:

  • Bequeathed, An Evolution in Fully Advised Online Wills
  • Farewill, Best Strategic Will Provider
  • Irwin Mitchell LLP, Partnerships, Wills & Probate Team - Private Client Group
  • Make a Will Online, Empowering Legacies with Strategic Edge Campaign
  • Octopus Legacy, Going Beyond a Traditional Free Wills service
Digital Innovation in Legacy Giving

Finalists:

  • Action for Children, Digital Legacy Innovation
  • Combat Stress, Actions of the Past: Still Impacting Veterans Today
  • East Anglian Air Ambulance, Digital Innovation to Transform Legacy Acquisition and Engagement
  • FirstClass, The evolution of the legacy management platform
  • RSPCA, Driving digital results with new channels, smart targeting and audience strategies
  • Macmillan & Farewill, Green Label Co-branded journey
Director's Award for Outstanding Legacy Manager

Finalists:

  • Blood Cancer UK, Director’s Award for Outstanding Legacy Manager
  • Cornwall Air Ambulance, Debbie Henshaw - Head of Strategic Giving
  • Norwood, Outstanding Legacy Manager
Excellence in Donor Journey & Pledger Stewardship

Finalists:

  • Claire House Children’s Hospice, Lottery to Legacy
  • Compton Care, Donor Journey & Pledger Stewardship
  • Essex Wildlife Trust, Bespoke Wildlife Journeys
  • North West Air Ambulance Charity, Behind the scenes: engaging supporters in our lifesaving mission
  • Julia’s House Children’s Hospice, Stewarding our Pledgers
  • St Elizabeth Hospice, Window of Eternity Campaign
Excellence in Working with Lay Executors

Finalists:

  • Canal & River Trust, Legacy Administration & Beyond
  • RSPCA, Legacy Income Management Team - Customer Experience
  • RSPCA, Internal Collaboration Champions
  • The Gurkha Welfare Trust, Closing the Supporter Journey through Lay Executors
Internal Collaboration Champions

Finalists:

  • Action for Children, Honouring our Heritage Campaign
  • Blood Cancer UK, Internal Engagement at Blood Cancer UK
  • Canal & River Trust, Collaborating for a successful gifts in wills programme
  • Essex Wildlife Trust, Working together for wildlife legacies
  • National Trust, Promoting Gifts in Wills at our Places - Empowering a Team of Storytellers
  • St Barnabas Hospice, The Collaboration of Fundraising and Welfare and Benefits.
  • Save the Children, Internal Collaboration Champions
Legacy Administration Team of the Year

Category Partner:


Finalists:

  • Age UK, Legacy Management and Income Team
  • Blue Cross, Legacy Administration Team of the Year
  • Christian Aid, Innovating to provide Excellent Legacy Case Management
  • Midlands Air Ambulance Charity, Midlands Air Ambulance Charity’s Excellence in Legacy Administration
  • NSPCC, NSPCC Legacy Management Team
  • Save the Children, Legacy Administration Team of the year
Legacy Administrator 2025

Category Partner:


Finalists:

  • Blood Cancer UK, Claire Young, Senior Legacy Officer
  • The University of Liverpool, The Friendly Legacy Officer - Carolyn Jones
  • Macmillan Cancer Support, Lucy Pike
  • World Cancer Research Fund, Legacy Income Manager
  • Save the Children, Hayley MacNeill
  • Samaritans, Legacy Administration Management
Legacy Campaign of the Year (Legacy Income Over £3m)

Finalists:

  • Creative Clinic, Jewish Care:'Beyond Incredible’ Legacy Campaign
  • Christian Aid, Faith Will Campaign
  • Diabetes UK and Bluefrog Fundraising, with JAA Media and DTV Group,  A World Without Diabetes: Integrated legacy recruitment
  • GOOD Agency, Marie Curie’s Will Talk Campaign
  • National Trust for Scotland (& DM Insight), National Trust for Scotland 2023 Legacy Campaign
Legacy Campaign of the Year (Legacy Income Under £3m)

Finalists: 

  • Bowel Cancer UK & Lark, Your Greatest Gift
  • Birmingham Dogs Home, Birmingham Dogs Home Legacy Campaign
  • The Air Ambulance Service, Gifts in Wills Week
  • United Synagogue, Community Legacy Campaign
  • Leukaemia UK, Thank you DRTV
  • World Cancer Research Fund, Ian’s Story
Legacy Fundraising Event 2025 (Legacy Income Over £3m)

Finalists: 

  • The RSPB, RSPB Legacy Marketing Pledger Events
  • National Trust, A gift to the future
  • Macmillan Cancer Support, The Old Bailey Macmillan Cancer Support Gifts In Wills Event : A unique, historic venue which pushed the boundaries
  • The Motor Neurone Disease Association, 2024 legacy events programme
  • Jewish Care, Jewish Care Legacy Roadshow
  • Oxfam, Legacy Event Relaunch - Stay in the Fight
Legacy Fundraising Event 2025 (Legacy Income Under £3m)

Category Partner:


Finalists: 

  • Compton Care, VIP Supporter Event
  • Canal & River Trust, Gifts in Wills Events with the Wow Factor
  • Julia’s House Children’s Hospice, Legacy Events Programme 2023/2024
  • Keele University, Alumni and Fundraising Team, Keele University Pioneer Reunion
  • The Legacy and In Memory Special Interest Group committee, Legacy and In Memory fundraising conference 2024
Legacy Fundraising Professional of the Year 

Finalists: 

  • British Red Cross, John Coulthurst - a legacy of great supporter experience
  • Blue Cross, Emma Colborne, Head of Legacy Administration
  • Compton Care, Joanne Till - Legacy Fundraising Professional
  • Wirral Hospice St John’s, Legacy Professional (income under £3m)
Legacy Fundraising Team of the Year

Finalists: 

  • Action for Children, Legacy Marketing Team
  • Cats Protection, Legacy Fundraising Team
  • Oxfam GB, Legacy Engagement Team
  • Mind, Legacy Fundraising Team
  • Guide Dogs, Working Better Together - Legacy Team
  • Jewish Care, Legacy Fundraising Team
  • World Vision UK, Legacy Fundraising
  • VSO, Dynamic Duo Do it Again
Legacy Volunteer of the Year

Finalists: 

  • Magen David Adom UK, Howard Taylor: Legacies Volunteer of the Year – Restitution of Nazi stolen artwork
  • North West Air Ambulance Charity, Promoting gifts in Wills throughout Kendal
  • Save the Children, Volunteer Legacy Ambassador
Outstanding Partner to the Legacy Sector

Finalists: 

  • DM Insight, Data-led Legacy Targeting Strategies
  • Farewill, Outstanding Partner to the Legacy Sector
  • Just Clear, Probate Department
  • Octopus Legacy, Octopus Legacy
  • Clearanceco, Clearanceco: Enhancing Legacies with Environmental Excellence
  • Your Catholic Legacy, Your Catholic Legacy- 10 years of outstanding partnerships