How to apply
- Register an account.
- Start your entry (save it in-progress).
- Submit your entry to be in the running.
For any questions, please contact us at awardssupport@smeeandford.co.uk or visit our FAQ page.
START YOUR ENTRYLegacy giving is no longer a slow-paced or traditional sector. In recent years, it has moved forward by leaps and bounds thanks to digital innovation.
This award recognises innovative use of digital methods to successfully achieve elements of legacy giving strategies or campaigns. Examples may include (but are not limited to): digital marketing, social media, data insight, legacy websites, digital training programmes, or the use of artificial intelligence developed within a charity.
Judges will be particularly interested in entries that have used digital innovation to push the legacy sector forward, extend the reach of existing systems or technology, and/or make legacy campaigns more accessible and appealing to wider donor audiences.
Eligibility
Open to charity professionals working in or with legacy giving teams. All sizes of charity can enter – please include your legacy team size and legacy income total for the preceding year. Charities may note if they worked with an external third party (not mandatory).
There is a separate category for non-charity organisations that work with legacy data and digital communication channels – please see Best Technology Partner.