Click on the tabs below to reveal the shortlisted projects and organisations per category.

Best Creative Partner to the Legacy Sector

Finalists:

  • Burnt Tree Studios, Royal air force benevolent fund DRTV
  • Catsnake: The Story Agency,  Adaptive Acquisition
  • Consider Creative Ltd, Legacy fundraising with the NSPCC and Shelter
  • Flourish Direct Marketing Ltd, Flourish - Creating Successful Legacy Sector Campaigns For Over 15 Years
Best Free Will Service

Finalists:

  • Alzheimer's Society, Will to Remember
  • Dogs Trust, Dogs Trust X Octopus Legacy
  • Midlands Air Ambulance Charity, Midlands Air Ambulance Charity's Free Will Writing Service
  • RSPCA Legacy Marketing Team, Free Will-writing Service
Best Legal Partner to the Legacy Sector

Finalists:

  • Britton and Time Solicitors, Community Wills Sussex
  • Foot Anstey LLP, Putting charities at the heart of our support
  • Shakespeare Martineau, Empowering charities to maximise the gifts they receive
  • Wilsons Solicitors LLP, Best Legal Partner to the Legacy Sector
Best Start-up Legacy Programme

Finalists:

  • Blood Cancer UK, Establishing an effective legacy fundraising programme
  • Canal & River Trust, Legacy programme launch
  • CAMFED International, The Multiplier Club
  • HorseWorld, Building a legacy first culture through storytelling
  • Imperial Health Charity, Building a legacy programme for a hospital charity
  • NHS Charities Together, Legacy programme development and national campaign
  • Community Wills Sussex and Partners, Community Wills Sussex
Best Strategic Will Provider 2024

Finalists

  • Digilegal, Make a Will Online
  • Farewill, Strategic Will Provider
  • Irwin Mitchell, Partnerships Team, Private Client Services
  • Octopus Legacy (formerly known as Guardian Angel), Free will writing service - online, over the phone and in person
  • Squiggle Consult, Squiggle (.Me/Instruct/Consult)
Digital Innovation in Legacy Giving

Finalists:

  • Blind Veterans UK, Embracing digital but it's quality not quantity
  • Octopus Legacy (formerly known as Guardian Angel), 2023 Marketing Campaigns
  •  Shelter, the National Campaign for Homeless People Limited, Multi-channel digital legacy marketing campaign with a test and learn approach
Excellence in Dealing with a Contested Will

Finalists:

  • Blind Veterans UK, Collaborating for a landmark victory
  •  Royal National Lifeboat Institution, Legacy Administration Team
Excellence in Donor Journey & Pledger Stewardship

Finalists:

  • British Red Cross, It's the personal touch that saves humanity
  • Combat Stress the veterans' mental health charity,  Here for future generations
  • Imperial College London, Legacy Prospect Donor Journey and the Queen's Tower Society
  • Shelter, Legacy supporter stewardship journey
  • Thames Hospice, Care to Remember - Helping to secure a compassionate future
  • The Air Ambulance Service, Prospect Engagement Events
Excellence in Working with Lay Executors

Category Partner


Finalists:

  • Blood Cancer UK, Establishing an effective legacy fundraising programme
  • Royal National Lifeboat Institution, A Legacy Journey - together
  • Shelter, Re-imagined Lay Executor Experience
Internal Collaboration Champions

Finalists:

  • Action for Children, Legacy Team
  • Blind Veterans UK, Internal collaboration top down, bottom up and to the sides!
  • Blood Cancer UK, Legacy Team
  • National Trust, Internal Engagement: Inspiring a team of Storytellers
  • The Air Ambulance Service, Internal Legacy Conference
  • Weldmar Hospicecare, Starring Staff
  • YMCA England & Wales and YMCA Milton Keynes, Finding a successful model to undertake legacy marketing in a federated charity
Legacy Administration Team of the Year

Finalists:

  • Blue Cross, Legacy Administration Team
  • Blood Cancer UK, Establishing an effective legacy fundraising programme
  • British Red Cross, Tiny buy mighty - Legacy Income team at British Red Cross
  • Cancer Research UK,  Legacy Management Team
  • Hampshire and Isle of Wight Air Ambulance, Foot Anstey’s Legacy Administration Team
  • RNLI, Legacy Administration Team
  • Save the Children Fund, Legacy Income Team
Legacy Administrator 2024

Category Partner 

Finalists:

  • Amelia Brackley, Legacy Administrator, C A F O D
  • Fabian Ouchterlony, Legacy Administrator, Royal Air Force Benevolent Fund
  • Jhenna Mortimer, Paralegal at Foot Anstey, Hampshire and Isle of Wight Air Ambulance
  • Katie Fulcher, Legacy Manager, Redwings Horse Sanctuary
  • Susie Duffy, Legacy Officer, Prostate Cancer UK​
Legacy Campaign of the Year (Income Over £3m)

Finalists:

  • Alzheimer's Society, Nobody Asks Legacy Awareness Campaign
  • Christian Aid, Faith Will partnership campaign
  • Erskine Veterans Charity, One Day
  • Flourish Direct Marketing Ltd, Legacy acquisition from a low engagement audience for Worldwide Cancer Research
  • Flourish Direct Marketing Ltd, Optimising digital legacy acquisition for Crisis
  • Guide Dogs, Legacy Campaign - Where will your gift lead?
  • Oxfam GB, Stay in the Fight
  • RAF Benevolent Fund, Part of the Heart
  • RNLI, Legacy Lifeboat
Legacy Campaign of the Year (Income Under £3m)

Finalists: 

  • Hospice in the Weald, All The Difference
  • National Theatre, Be part of the story
  • NHS Charities Together, Forever thank you - legacy awareness campaign
  • Royal Papworth Hospital Charity, Will You...? Campaign
  • Weldmar Hospicecare, Legacy Campaign Evolution
  • World Cancer Research Fund, WCRF Legacy Acquisition Campaign 2023
Legacy Fundraising Event 2024

Finalists: 

  • British Library, Annual Legacy Showcase
  • Canal & River Trust, Legacy Event Programme
  • Compton Care Group Limited, Wolves VIP Supporter Event
  • Guide Dogs, Guide Dogs Events program: come on amazing Journey with us
  • North West Air Ambulance Charity, Gifts in Wills Events
  • RNLI, Legacy Events Programme
  • Shelter, the National Campaign for Homeless People Limited, Shelter Legacy and Community Hybrid Events 2022/23
  • UNICEF UK, UNICEF UK's Summer Garden Party 2023
  • Wiltshire Air Ambulance, Legacy Pledger Event
Legacy Fundraising Professional of the Year (Income Over £3m)

Finalists: 

  • Caroline Donald - Senior Supporter Engagement Manager (Gifts in Wills), UNICEF UK
  • Katie Salisbury,  Legacies and In Memory Executive, The Air Ambulance Service
  • Kathy Childress, Legacy Training Specialist, Christian Aid
  • Kim Greed, Marketing Manager, Blind Veterans UK
  • Laura Wilkinson, Legacy Marketing Manager, Blood Cancer UK
  • Lily Bliss, Legacy Fundraiser, C A F O D
  • Terri Mclean-Bowman, Relationship Manager (Legacy Focused), Cancer Research UK
Legacy Fundraising Professional of the Year (Income Under £3m)

Finalists: 

  • Fiz Johnson, Legacy Officer, Willen Hospice
  • Karen Frampton, Legacy Fundraiser, YHA (England and Wales)
  • Mary Taylor Lewis, Legacy and In Memory Giving Manager, University of York
  • Viet Anh Hua, Legacies Manager, The London School of Economics and Political Science (LSE)
Legacy Fundraising Team of the Year

Category partner:
 Farewill

Finalists: 

  • Action for Children, Establishing an effective legacy fundraising programme
  • British Red Cross, Legacies - securing hope for those in crisis
  • Shelter, the National Campaign for Homeless People Limited, Shelter Legacy Fundraising Team of the Year
  • Woodgreen, The Pets Charity, Against the odds - how a legacy team achieved their most successful year!
Legacy Project on a Shoestring

Finalists: 

  • Blind Veterans UK, Redefining success spending for quality not quantity
  • BMS World Mission, Sharing abundant life with future generations
  • Essex Wildlife Trust, Remember a Charity Week campaign
  • Forest Holme Hospice Charity, A journey through Hospice care
  • Hospice of St Francis, I will 1%. Campaign to raise awareness of giving through gifts in Wills
  • North West Air Ambulance Charity, Will you help to save lives like seven-year-old Erin's?
  • Stonewall Equality, Building a brighter future for the LGBTQ+ community
  • St Oswald's Hospice, 'I have, Will you?' Creating our first Gifts in Wills video.
Outstanding Partner to the Legacy Sector

Finalists: 

  • Catsnake: The Story Agency, Legacy Roundtable
  • FirstClass, A FirstClass approach to bequest management
  • Octopus Legacy (formerly known as Guardian Angel), Free will writing service - online, over the phone and in person
  • Remember A Charity, Grow the legacy giving market by doing what no single charity can achieve on its own